Creating new pages, optimizing etc. is important, but participating in discussing on Twitter, forums, groups and everywhere else is even more important, IMHO.
Twitter, for example. I still think, that CP official account should do more retweets (not likes!) of our community tweets. Only @anon95694377 and, occasionally, @anon71687268 are really active.
Or, participating in discussions like this. There are users, complaining about Gutenberg, and no one mentioned CP!
More participation from our community, not only marketing team is important. Dedicated page? It’s OK, but without traffic it’s useless.