@tommy You want more clarity on not just what broad goals are (more exposure in big mass media outlets, for example), but how to achieve specific goals, guidelines, and who’s delegating what information or tasks.
Who’s handling documentation, press release composition? Then who’s taking that documentation and doing what with it? Where’s the top-down chain of command and delegation structure and specialization order?
Hi @voltaire & @tommy – I want to be clear that in no way are any of us asking you to step back on marketing strategy. You’ve shared that you have expertise in the area and are grateful for your enthusiasm for the project. We have some immediate needs and welcome your input with regard to other things you feel would benefit CP’s overall marketing plan. It’s entirely appropriate to ask what the parameters are, with regard to budget and manpower.
Again, @scott is the Marketing Team lead, so he has the ultimate say on this, but I know he’s otherwise engaged this week. Tagging him so that we can discuss further when he gets back into his office.
The impression I got was marketing is done and all that’s really needed is volunteers to perform individual tasks. That’s fine, if that’s the case. I just feel that as someone who’s had marketing jobs in one capacity or another for over 20 years and worked with clients of every kind; I know from experience that at some point tasks need to be connected to desired outcomes and business objectives. And tasks need to be done in a deliberate manner or you get alot of disassociated results that are kind of all over the place like an acrobat in a polio ward, if that makes sense. And that’s what I think you see with people wanting guidance or clarity on the “how to.” And it’s great to want massive media coverage, but toward what goal, to reach what audience, and how will that be done?
That’s what I was trying to get at before and the only way to get clear on those points, you need to have a top-down organized structure to how things are done and agreement on who’s spearheading which divisions and who’s delegating what to whom. That’s not a small undertaking, and I, too, am someone who likes action…I just don’t like action taken without defined purpose because the results are often scattershot that way.
I was trying to help by expressing a perceived need to clarify objectives, organize a central goal-focused plan, define an ideal audience (like maybe web hosting companies), and recommend the Committee operate like an NPO task force with each member taking up a plan tier and then delegating from there. Just some thoughts. If it’s too much, too soon, or not needed, that’s sound as a pound to me.
I appreciate the thoughts, @voltaire, and thank you for sharing them. I’ll refrain from commenting further because this is @scott’s space and I am deeply respectful of both his past marketing experience and the fact that this is his team, but want you to know you have been heard – particularly since he is away this week and likely cannot respond right away.
Critique is welcome here and we all have areas in which we can learn more, so thanks for sharing your expertise. I hope you will continue to contribute.
I completely agree that a detailed plan will be needed for long term success, but before we launch V1 we desperately need help achieving the short term goal of collating a list of journalists who we can reach out to.
The press release topics will vary depending on the publication, but the general gist will be that there’s a new kid on the block with a focus on serving the business market (with some nice headline statistics / data to use as the basis of the article).
Our goals are very very simple from a marketing perspective, and there are many different routes to achieving them. I’d like to get into the details in place once V1 is out the door, but right now my focus is creating a campaign to promote version 1.
Edit: we have a streamlined approach to releasing versions now which is detailed in the private marketing Trello board. It’s a 14 step process to getting the word out, but there are areas we can’t do yet because we don’t have the information (such as journalists). I’d be happy to add you @voltaire
A list of journalists…I’d imagine a local Chapter of the PRSA (Public Relations Society of America) could help with that very quickly with a well-placed email or phone call to a local area head. I think someone on the Committee could get that moving. I would want to target hosting providers, developer groups, major WP developer forums, large WP agencies (1 sponsor could be a big deal). I don’t think most journalists know what WP is or care…but that could just be my jaded view having worked around so many.
I wouldn’t put all my eggs in the journalist basket and honestly don’t see any harm in bulk emailing every WP meetup group and offering a video / Skype / Zoom overview of what CP is and how it could save developers’ and agencies’ hide. Or emailing Web Designer magazine in the UK, or Web Design magazine in the US, or trying to reach the top people at Blue Host or Go Daddy or WP Engine via Twitter or LinkedIn.
The PRSA will have lists upon lists of journalists, as would the SPJ (Society for Professional Journalists) and can quickly help put you in touch but I’d anticipate one of their questions being “what type of journalists would you want to promote this to?”
If adding me to a Trello board would allow me to insert concepts where they may be objectively considered as potentially viable, I’d be game. If the input is not needed, I’ll continue to support CP as a user, follower, endorse it, and do what I can from the sidelines.
@tommy and @wadestriebel Has a #marketingplan been developed yet? Any movement on that front? I saw something on the petitions site about a Secretary being found. I also noticed @azurecurve and @anon95694377 seemed to be comfortable with the suggestion to go forward with plugin repo development. Am I way off the mark or no? Anything new on that?
I’ve scanned through the thread (I’ll do a more thorough read tomorrow), but I’d like to offer my services.
I have over 35 years of experience in Customer Service, and over 15 in marketing–including international marketing. I’ve a history of working with small and start-up companies, so I understand the issues ClassicPress is going to have to deal with.
I’ve also been using WordPress since v1.0 and want to see that ideal continue.