The impression I got was marketing is done and all that’s really needed is volunteers to perform individual tasks. That’s fine, if that’s the case. I just feel that as someone who’s had marketing jobs in one capacity or another for over 20 years and worked with clients of every kind; I know from experience that at some point tasks need to be connected to desired outcomes and business objectives. And tasks need to be done in a deliberate manner or you get alot of disassociated results that are kind of all over the place like an acrobat in a polio ward, if that makes sense. And that’s what I think you see with people wanting guidance or clarity on the “how to.” And it’s great to want massive media coverage, but toward what goal, to reach what audience, and how will that be done?
That’s what I was trying to get at before and the only way to get clear on those points, you need to have a top-down organized structure to how things are done and agreement on who’s spearheading which divisions and who’s delegating what to whom. That’s not a small undertaking, and I, too, am someone who likes action…I just don’t like action taken without defined purpose because the results are often scattershot that way.
I was trying to help by expressing a perceived need to clarify objectives, organize a central goal-focused plan, define an ideal audience (like maybe web hosting companies), and recommend the Committee operate like an NPO task force with each member taking up a plan tier and then delegating from there. Just some thoughts. If it’s too much, too soon, or not needed, that’s sound as a pound to me.
Just wanted to articulate those thoughts.