I know it may seem irrational, something deep within my subconscious doesn’t like the word “business” . I associate it with the Finacail Times, Stock market, boating corporate websites.
Yes my main sites are sort of business, but they are non-profit and mostly education, music and social oriented.
When I occassionally browse through sites selling Wordpress themes, there is usually a “business” theme and I rarely like them.
I don’t think I’m the only person who may have this kind of prejudice. If ClassicPress’s aim is to attract only businesses, purely commercial and corporate then it’s probably a good word, but if it is to also attract hobbyists,bloggers, art and music then I think it is not so good.
Either way the “image” of the site is usually defined by the theme (whether off the shelf or custom developed) as opposed to the software which is really just a vehicle. In itself I don’t see how ClassicPress can be labelled as business oriented.
Yes, you could say it’s good for developers, especially as WP gets less good for them.