I think that these are the words that make sense to most people. The majority of those who use such cms are not professional web designers and they don’t run any kind of official business.
There are of course those who do have companies that offer hosting and websites but these are not the majority of the users.
Whatever motto is to be used it has to make sense to “hoi polloi”. At the end of the day these “polloi” are those who advance the popularity of the /any cms. Not “hoi ligoi” ( the opposite of the polloi - means the few).
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