When I’m working with clients, I have a little “schtick” I use: I ask them to answer the “five cliche interview questions”:
- What is your strong point?
- What is your weak point?
- What makes you stand out from the crowd?
- What do you bring to the market?
- Where do you see yourself in 5 years?
The specific answers aren’t as important as the similarity of answers. But once a general consensus has been achieved on the answers, that forms a good foundation on how to approach marketing.
I think it might be beneficial to figure out the answers to those 5 questions for ClassicPress and use them as a loose framework for the marketing efforts. This will give us some basic talking points, some ideas on how we fit in the market, etc.
I’m curious to hear (read) the responses.
 I worked with a startup in Shanghai, where the two owners gave completely different answers to the questions. They were out of business 4 months later.