Continuing the discussion from Marketing Ideas?:
"I’d like to talk about creating a framework which allows people to take action on behalf of ClassicPress without needing our input. If we try to oversee everything nothing will get done and we’ll miss opportunities to raise awareness.
We need our community to be our advocates, and we should embrace and support them at every turn, but we need some clear guidelines as to what we support and don’t support in terms of approach.
For example, we don’t support deception (creating fake accounts/personas) or spammy practices (bots), but we do support active outreach to potential partners.
If we then have enthusiastic people such as those involved this thread, we can direct them to a best practices page which could include helpful resources such as copy/pastable explanations of ClassicPress, graphics, social media posts and so on."
Let’s start to put together a framework of best practices and marketing collateral which supports community advocacy.
To kick things off: We could include ideas of the activities that we need most (e.g. Outreach to journalists) to give volunteers focus.