Have we done market research? If so, please point me to it and disregard the rest of this post. 
I’ve only been sort of following with the marketing discussions, but, I’m not sure the target market(s) are as well-defined as they could be. I think we’ve discussed the market’s needs, but, haven’t surveyed the actual market? Aren’t we basically projecting our own needs and calling that the market? We early adopters probably have different or more reasons for switching than an average site owner/administrator might have. I suspect this is why we’re in sort of a perpetual redesign of the target market parameters and the potential messages – because we don’t truly know who the market is and what their needs are, we’re just basing on what our own needs have been. Of course, to be fair, we are a part of the market…but we’re already here.
Is ClassicPress for businesses? Is it for creators? Is it for influencers? Is it for entrepreneurs? Yes!
Without real survey information to help us understand why they haven’t switched, I’m not sure we can craft the right message and get it in front of the right people. We seem to have a strategy, but, are lacking the tactical aspects. I think that survey data could help us accurately identify the right market(s) and give us a better chance at coming up with the tactics.
If any of this makes sense (and isn’t already negated by marketing research I haven’t yet seen,) my questions from here might be:
- How do we find these sites/people?
- Do we just google for 4.9 sites?_
- How do we make contact? Onsite contact form? Email? Social? Or…?
- How can we collect survey information?_