No, we are not doing what we can, and we don’t need funds for that.
Advertising is the least effective tool in the land of marketing tactic. PR is much more powerful.
But we can’t get media to write about us without substantial news story. Sorry, releasing WP 4.9 under the new name is not newsworthy.
So, without CP v2 we can’t expect media attention.
Maybe, just maybe releasing CP v2 Alpha or Beta releases could help. Maybe, especially Beta. Or RC.
The only thing what can be done - a CP blog with really good researched articles about what WP problems CP addresses. There are many cases and many good stories, and it they should be put in writing.
But before that we should come with strategic decision about positioning of CP.
I promised to come with a statement idea, and suddenly it appears to be the hardest task in my 25+ marketing experience. To this day I can’t say any simple, but powerful idea why people should switch from WP to CP. Sorry. I still thinking about that, didn’t give up. What is absolutely clear to me, that “business-focused” is not the right message. The closest word I came is “Productivity”, but I can’t come up with the phrase, how exactly to define it.
Despite my total lack of time (sorry, @klein, I am guilty, but I will complete my story one day), I can promise to guide writing of some articles. Guide - I mean, I can come with idea, write several sentences or paragraphs, but I need one or two coauthors, who can develop an idea and write most part of the article. And correct my awful grammar (English is my third language, English grammar is very different from my native; we don’t have articles, for example).
And I use word “Article”, not “Blog post”, because I think this should be more like well researched article than short post. 1-2 well researched and well written articles per month is enough.
If these articles will be well written, well researched, have a controversy, chances are, they can be picked by some media. If not - they will be a good background for the future references. Plus they will help SEO task. Plus…