Has there been any discussion about creating a Style Book?
A major aspect of the marketing should be consistency and uniformity in how the project is presented. A full Style Book will get detailed, but at this point, I would suggest that there are three key elements that should be decided before marketing starts:
What are the full (legal), common, and abbreviated names of the project? (e.g., Wordpress.org, Wordpress, WP)
Letterhead (rectangular), App (square), Full, Abbreviated, Icon, FavIcon.
Fonts (including size and formatting in documents)
Colors (Hex, RGB, CMYK, Pantone)
Names is something for the administration to work on. The other two areas would benefit from the input of any graphic designers.