Thats the problem: Most people who would now need sites, and havent have invested in one, are now kinda in-between - they dont have the knowledge or experience to build their own, but also usually lack the proper knowledge of on how to aquire any kind of other options, eg. a designer (which they might deem too expensive etc.) or a simple wizard site option, or even things like microshops, setting up an ebay store etc. pp.
I do have some plans for this though - focus on the local area, get people setup with minimalist solutions (whether its a simple site + some simple payment options, eg. PayPal Buttons or PayPal Express checkout plugins and the likes, or something more complex), and offer additional services, so they can survive, while also not trying to exploit their ignorance / inexperience.
Lets see how this turns out.