ClassicPress has traditionally been “business-focused” but we are beginning to shift focus onto “creators” see Marketing Meeting Transcript: July 28, 2020), which covers most types of users. But simply put, as @azurecurve says, ClassicPress is already a Gutenberg-free alternative to WordPress, however you use it.
As far as wp.com is concerned, I don’t think that’s an area we can even hope to compete with. We can target bloggers for sure but setting up our own cp.com, although a great idea, isn’t quite doable just yet.
If we get a load more donations coming in, then maybe 
, but I think the best alternative for now is to use either Softaculous or Installatron to install and manage your CP installation.