Continuing the discussion from Download CP - Why so many clicks to find it?:
I read this thread and thought it may be beneficial to explore the the technology adoption lifecycle.
A lot of people probably know this model, but for those who are not familiar, it assumes that the number of people adopting a new technology (or product) is plotted on a bell curve.
It is split into ranges for “innovators”, “early adopters”, “early majority”, “late majority” and “laggards”.
I’d say that CP is probably at a level where it is saturated for “innovators” and that it is trying to move into the “early adopters” phase.
As the technology adoption cycle progresses, ease of use becomes more and more important.
This specifically includes removing any barriers to entry, perceived or otherwise.
I’d say @roald is right that a one-click download (or as close as possible) should be a very high priority.
Each additional click is a risk of losing a conversion.
I would also recommend a short “how to” guide with screenshots.
Are there other differences between “innovators” and “early adopters” that people here can think of?
How is marketing to this segment different from marketing to “innovators”?