Marketing Team
The Marketing Team held a meeting on July 28th.
These things were discussed:
- Possible brand revision/expansion
- Tagline change to “ClassicPress: the CMS for Creators. Stable. Secure. Instantly familiar.”
- Change in brand voice
- New page on the main site geared toward WP 4.9.x users
- Discussion about “evangelists” and how we need to back up our words with actions (Plugin Directory)
Action items from that meeting included:
- Think about the next market segment to target
- Like/retweet/share social media posts from the CP account
- Tweet/post about CP and tag CP so we can retweet/share
- Come up with content you’d like the CP account to post/share on social (whether for creators or developers)
@LinasSimonis offered to help with “short ideas” to help, as well.
Further conversation was had post-meeting with regard to
- Messaging
- Market research
- Ways to gain momentum
Social Media Campaign
Promotion via Twitter, Facebook and LinkedIn continues. We are beginning to be mentioned more often by people who are disgruntled with WP, particularly after the 5.5 update.
We need people to continue to like and share our content to continue to get in front of potential users.
Other Outreach
@james and @BlueSkyPhoenix will both be presenting at the HeyPressto Conference on September 24th. If anyone else has been asked present a topic about ClassicPress at this event, please let us know!
If you are not presenting, you can support ClassicPress by liking/commenting/retweeting the presentations.
We have also been approached by Backdrop CMS to participate in a discussion at their upcoming conference at the end of this week. @james is discussing it with them.
September Focus
- Continue current social media campaign
- Prepare for HeyPressto Conference sessions
- Provide marketing support for the release of ClassicPress v1.2
- Provide marketing support for the release of the ClassicPress Directory
- Begin work on next phase of social media campaign (to begin 11/1/20)
- Begin working on messaging/other modifications to the main website (thanks again to @Padraig for his work here!)
Other News
The other thing that has kept me busy over the last couple of months (along with @wadestriebel and @james) is the formation of the ClassicPress Initiative. Forming a nonprofit organization was always part of the overall vision for ClassicPress, and although it was a bit more difficult in the midst of a pandemic, I’m pleased that the vision is finally coming to life.
Day by day, we are gaining momentum!
Next Marketing Meeting
Everyone is welcome to attend the next marketing meeting. Please indicate your availability for our next marketing meeting by completing this poll.
Meeting date and time will be announced on 9/24.